1. Milan Fair
The ambitious project of the Milan Fair Foundation is beginning to take shape. In the course of the next few years, this project will lead to the creation of one of the world’s largest and most innovative trade fair systems, destined to revolutionise the geographical and social – but above all the economic – borders of the area to the north-west of Milan in particular and all of Lombardy as a whole, generating an annual turnover estimated to surpass four billion Euros.
Milan’s new exhibition system will be based on two nuclei: the New Nucleus, which is now being built between Rho and Pero, to the immediate north-west of the conurbation, and the Urban Nucleus, which will result from the requalification of today’s Milan fairgrounds. The two nuclei will function in harmony, together occupying a total surface area of more than 710,000 square metres. The transformation of the entire Milan fair system is in the hands of Sviluppo Sistema Fiera, an engineering and contracting business for large-scale works created in 2001 by the Milan Fair Foundation and wholly controlled by it. The Milan Fair Foundation estimates that the entire Milan trade fair system will generate about 43,000 jobs, some in fields connected directly to the Fair’s activities, others in related areas. Work is proceeding as planned on both sites. Since the foundation stone of the New Nucleus was laid on 6 October 2002, all the milestones foreseen so far have been reached on time and the skeleton of the imposing structure devised by Massimiliano Fuksas can already be admired. In the case of the Urban Nucleus, the Citylife consortium, led by Generali Properties S.p.A. and also comprising Ras S.p.A., Progestim S.p.A., Lamaro Appalti S.p.A. and the Lar Desarolles Residentiales Group, working in partnership with the architects Arata Isozaki, Daniel Libeskind, Zaha Hadid and Pier Paolo Maggiora, was declared the winner of the competition on 2 July this year.